How VistaOpps started
VistaOpps was started by a consultant. For years he worked with owner-run businesses, mostly healthcare practices, helping them market themselves, buy smarter and decide where to grow. He runs practices of his own too, so he has sat on the owner's side of those decisions as well.
The same questions kept coming up:
- Where should the next location go?
- Why have new patients slowed down?
- Who sends patients to the practice down the road, and why not to us?
- Is the practice for sale across town worth buying?
The answers existed, scattered across census tables, maps, search results, insurance plans and referral networks. Pulling them together took longer than any owner had, so he started doing it for them, one client at a time.
VistaScope is that research made into a report any local business can order: the competitors, the towns, the referral sources and what people see when they search, checked, sourced and ranked into what to do first. VistaOpps grew up around it, so the help to act on what a report finds is in the same account: websites, Google Ads, Lead Finder and its CRM, and email campaigns written for you.