Be first when a business starts hiring.
VistaOpps surfaces every new and growing employer in your reps' territory the moment they appear — with the reason to call and the words to open. Businesses that need payroll and benefits now, exclusive to you.
No aged lists. No shared leads. Your territory only.
In-market employers · your territory
New retail business — now hiring
First hire · needs payroll before first paycheck
Logistics firm relocating in · 38 staff
Multi-state payroll + benefits
HVAC contractor — hiring surge
Crossed 50 employees · ACA reporting
You find employers after they've already picked a provider.
By the time a business shows up in your funnel, switching is a slog. The win is getting there first.
Switching is hard
Once a business has run payroll for a few months, they're entrenched. Prying them off an incumbent is uphill — landing them first is downhill.
The first paycheck is the opening
A brand-new business has no provider. Set them up from day one and you keep them for years — but only if you know they exist before your competitor does.
Growth is the buy signal
Hiring surges, new locations, crossing 50 employees — each one is a business outgrowing its current setup and ready to switch. You just have to catch the moment.
From "who do I call?" to "call this one, say this" — every morning.
VistaOpps turns local hiring activity into a daily call list your reps actually work.
We watch your territory
Signal Radar scans your zip codes for new businesses, new and relocating employers, hiring surges, and headcount crossing key thresholds — flagged the day they appear.
Every lead scored & explained
Each employer arrives with a fit score, why they're in-market now (first hire? scaling? ACA?), and an opener built for that exact moment.
Reps work a 5-minute list
Not a database to mine — a short, ranked call list. Reach out, log it, and track every opportunity to close, right inside VistaOpps.
Every hire is a business that needs you.
VistaOpps doesn't just find employers — it tells your rep why now is the moment.
Payroll before the first paycheck
A new business making its first hire needs payroll, tax setup, and workers' comp immediately — with no incumbent to unseat. Own it from day one.
Growing pains are your opening
When headcount jumps fast, manual payroll and DIY HR break. That's the exact moment a business will switch — if you're the one who calls.
ACA just got real
At Applicable Large Employer status, ACA reporting and benefits administration become mandatory and complex. Peak PEO and HR value.
Multi-state, all at once
A company moving in needs state tax registration, multi-state payroll, benefits, and comp — a full-wrap account from a single signal.
The employers the national data tools can't see.
ZoomInfo and lead lists are built for national contact data. Your best accounts are local, fresh, and time-sensitive — exactly what they miss.
Local
National databases miss the business that just opened three miles away. We're built around your service radius.
Timed
Not aged leads resold five times. Fresh hiring signals the day they happen — while the employer is in-market.
Exclusive
Your territory, your leads. Never resold to the rep across town. When you call first, you actually are first.
One account pays for the year.
Payroll and PEO revenue is recurring, per-employee, every month. VistaOpps pays for itself the moment a rep lands one mid-size employer — and most teams expect several a month.
Think of it as the cheapest rep on your team — one that never stops prospecting.
See the employers hiring near you this weekThe honest answers.
How is this different from ZoomInfo or lead lists?
Those are national contact databases or aged leads sold to everyone. VistaOpps is local, fresh, and exclusive to your territory — it fills the gap they leave.
Will my reps actually use it?
It's a short daily call list: here's who's hiring, here's why they're in-market, here's your opener. Five minutes, then they're dialing.
Isn't payroll sticky and hard to switch?
Exactly — which is why catching a business at its first hire or a growth break, before it's entrenched, is the whole game.
Where does the data come from?
Live local business and hiring signals, with named events flagged as verified. Your rep confirms before acting.
See the employers hiring in your territory this week.
Drop your zip and we'll send a free sample of the in-market employers near you — set up in minutes.
For payroll, HR & PEO teams. Your territory, your leads — never shared.