VistaScope
Your local market, researched and ranked.
VistaScope is a report on the market around your business: every competitor named, every nearby town scored, the referral sources worth calling and how people find you online, ending in a 30-day plan.
- Price
- $350one time, no subscription
- Delivery
- 5 business dayscounted from payment
- You receive
- A PDF reportwith a ranked 30-day plan
Already have a VistaOpps account? Sign in to order.
- The coverThe question you asked, for your own trade area.
- The territory mapCompetitors, referral sources and the best areas, plotted.
- Page 1What to do first, ranked by how fast it pays back.
Illustrative sample: a fictional business in a fictional market. Not a real report.
What every report covers
- 1
What matters most, and what to do first
The one finding that matters most, and a ranked list of what to do first, with cost, effort and payback.
- 2
Every competitor, named and typed
Every competitor in your trade area, named and typed, with reviews, online booking and published prices.
- 3
The trade area, mapped
Your trade area on one map: competitors, referral sources and the highest-scoring areas, at 2, 5, 10 and 15 miles.
- 4
Where the opportunity is, town by town
Every nearby town scored out of 100 on what drives revenue for your kind of business, with the weighting shown.
- 5
What a customer is worth, by how they pay
What one customer is worth to you, by each way your customers pay.
- 6
Referral opportunities
Organizations that could send you customers, with distance, size and why each one is worth a call.
- 7
How people find you online
What people see when they search for what you do, and what's keeping you off that list.
- 8
Your first 30 days
Week-by-week steps for your first month, each with a number to call, a place to visit or a page to fix.
- 9
What we couldn't confirm
Everything we couldn't verify, and what it would take to settle it.
- 10
Sources and method
Where each kind of figure came from. In your report, every figure is cited individually.
Look inside before you order
Illustrative sample: a fictional business in a fictional market. Not a real report.
Read the whole sample reportYou choose what it leads with
- Expansion
- Where should I open, move, or add a satellite office?
- Opportunities
- Who should I be talking to in my market that I'm not?
- Potential
- How much growth is actually available where I already am?
Any business can order a VistaScope
It's for any business that wants to understand its market, find opportunities and expand. Our deepest research today is for hearing care, ENT, dental, optometry and psychiatry practices, where each specialty has its own competitor definition, customer profile and payment landscape built in. Every other business gets the same sections, researched for its own market.
Hearing care
Audiology and hearing instrument practices
ENT / Otolaryngology
Including practices with in-house audiology
Dental
General and specialty practices
Optometry
Independent optometric practices
Psychiatry
Psychiatry and behavioral health prescribing
Any other business
Home services, retail, restaurants, professional services and more
How the research is done
Each VistaScope is researched to order for one business and one trade area. This is what goes into it, and how you can tell what's known from what's judged.
From the sample report, page 1
- Fact
The group practice's Northgate office advertises a $59 new-patient exam.1
- Estimate
About 42% of households in the trade area have no dental benefit.2
- Recommendation
Publish an in-house membership price. No practice in the county does, and four in ten households pay their own way.
1The practice's own website, with the date it was checked.
2U.S. Census Bureau, American Community Survey, 5-year estimates.
Illustrative sample: a fictional practice in a fictional county.
- Where the information comes from
- Public sources, never a bought list: U.S. Census Bureau survey data, professional registries and state licensing records, Google business listings and search results, competitors' own websites and published prices, benefit-plan documents, commercial property listings, and the public pages of local organizations.
- How findings are checked
- Competitors and referral sources are identified one by one, by hand, not pulled from a database. Every figure is cited to where it came from, so you can check any number yourself.
- How recent it is
- Research starts when you pay, so listings, reviews, prices and search results are as they stood that week. Census figures come from the latest release, which describes the previous five years, and the report says which release it used.
- Facts, estimates and recommendations
- The report keeps them apart. Facts are cited. Estimates, such as survey figures, scores and what a customer is worth, are labeled as estimates with how they were made. Recommendations are written as our judgment, with the reasoning and what could make them wrong.
- What we couldn't confirm
- Every report ends with a list of what we couldn't verify, and what it would take to settle each one. It's often a single phone call, and it's often the most useful page.
Why we built it
VistaOpps was started by a consultant who spent years helping owner-run practices decide where to grow, and who runs practices of his own. The same questions kept coming up, and answering them took more digging than any owner had time for. VistaScope is that digging, done for you.
How ordering works
- 1
Order online
Create a free account, tell us about your business and pay $350. Your account is where the report is delivered and kept.
- 2
Answer five short questions
What you want the report to answer first, and a few details about how you work. Research starts at payment, so nothing waits on these.
- 3
Get your report
Within 5 business days, as a PDF in your account. We email you when it's ready, and it's yours to keep.
Questions
- What exactly is in the report?
- About ten pages, researched for your business and trade area: the finding that matters most, what to do first, every competitor named and typed, a map, every town scored, what a customer is worth by how they pay, referral opportunities, how people find you online, a 30-day plan, what we couldn't confirm, and the sources. The sample report shows every page.
- What kinds of businesses is it for?
- Any business whose customers come from nearby: practices, home services, shops, restaurants and professional firms. Our deepest research is for hearing care, ENT, dental, optometry and psychiatry practices, where each specialty has its own competitor definition and customer profile built in.
- Where does the information come from?
- Public sources: Census Bureau survey data, professional registries and licensing records, Google listings and search results, competitors' websites and published prices, benefit-plan documents and commercial property listings. Every figure in your report is cited, so you can check it.
- How long does it take?
- 5 business days from payment. Research starts as soon as you pay, using the business details you give us, so the questions afterwards never hold it up. When we're busier than usual, the time shown here goes up before you order, not after.
- Why do I need to create an account?
- Your report is delivered to your VistaOpps account, where it stays for you to download whenever you want. The account is free and nothing renews. If you already have one, sign in and order from there.
- Is it a subscription?
- No. It's one payment of $350. Nothing renews and there's nothing to cancel.
- What are the purchase terms?
- You pay $350 by card, through Stripe, when you order, and work begins when payment is received. The full terms for one-time purchases are in our Terms of Service.
- What if you can't find something?
- We say so. Anything we couldn't verify is listed at the end of your report, with what it would take to settle it, rather than written into a finding as if it were known.
- Will it bring me more customers?
- We don't promise that, and neither should anyone. The report tells you what we found and what we'd do about it; what happens next depends on your market and what you act on. It's market research, not legal, financial, medical or real estate advice.
- Can you help me act on it?
- If you'd like help, yes: we build websites and run Google Ads. It's optional and the report doesn't push either. You can act on it yourself or with anyone you choose.
What it isn't. Demographic figures are survey estimates with sampling error, and rents are asking rents. This is market research, and it is not real estate, legal, medical or financial advice. Decisions are yours.
About the sample. Every page, map and figure shown on this site belongs to one worked example, a fictional dental practice in a fictional county. No real client or market is described, and nothing is a forecast of your market.
Start from facts about your market.
One payment, no subscription, and a plan you can act on the week it arrives.
- Price
- $350one time, no subscription
- Delivery
- 5 business dayscounted from payment
- You receive
- A PDF reportwith a ranked 30-day plan