VistaScope Market Intelligence

See the opportunity hiding around your practice.

VistaScope analyzes your market, competitors, demographics, payer landscape, referral network and digital visibility — then tells you where the growth is and what to do next.

Expanding? Find where to go. Staying put? Find what you're missing.

Analyze My Market — $65 See What's Inside

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Why you need one even if you're not moving

Example territoryPracticeOpportunityCompetitor

31competitors mapped in your trade area

$104Khousehold income, best-scoring town

6.8 mito the clinic setting your price

12immediate actions identified

Pages from a VistaScope report

VistaScopeMARKET ANALYSIS · WORKED EXAMPLE

General dentistry · Weatherford Mills, Larkin County · single location · 15-mile trade area

Why the new patients stopped calling

The finding that matters most

On January 1 the county's largest employer moved 4,200 people onto a plan with no in-network requirement — and you are eleven minutes from the campus.

Halcyon Foods changed carriers for the plan year. The previous plan was a closed PPO with a $1,500 annual maximum and a 45% write-off against your fee schedule. The replacement pays 80% of submitted UCR to any licensed dentist, to a $2,500 annual maximum, with no network and no assignment restriction.

On a $1,900 crown-and-core case the patient owes roughly $380 and you collect the balance at your own fee schedule — economically closer to a cash case than to any contract you currently hold. It covers 4,200 employees and their dependents, and the campus is the single largest concentration of working-age households inside your trade area.

The plan is nine weeks old. Nobody in this market has called HR.

Competing practices in the trade area

6.8 mi

To the clinic advertising $59 new-patient exams

42%

Of households in the county carry no dental benefit

71 / 612

Your reviews against the practice 1.2 miles away

Worked example · fictional practice, fictional market · not a real reportPage 1

VistaScopeMARKET ANALYSIS · WORKED EXAMPLE

General dentistry · Weatherford Mills, Larkin County · single location · 15-mile trade area

The trade area, plotted

Your practiceOpportunities & referral doorsCompeting practicesDiscount clinic / employer campus

Larkin County, roughly 28 miles north to south. Rings at 2, 5, 10 and 15 miles. Positions are geographically accurate except the five practices within 0.8 miles of the subject office, which are fanned out so all are legible. 31 competing practices were identified in total, of which the 12 inside the core trade area are plotted. Larkin County is a fictional market drawn to demonstrate the format; your report maps your own trade area from the NPPES registry, state licensure files and practice websites, each cited.

Worked example · fictional practice, fictional market · not a real reportPage 4

VistaScopeMARKET ANALYSIS · WORKED EXAMPLE

General dentistry · Weatherford Mills, Larkin County · single location · 15-mile trade area

Where the fee-for-service money actually is

Every town in the trade area, scored on what drives collections — not on population, which is the number that misleads people most.

Town	Households	Median HH	Practices	Mi to discounter	Score
Kestrel Bay	6,100	$104,300	0	14	76
Weatherford Mills (yours)	41,800	$71,200	14	6.8	63
Pinebrook Hills	9,400	$96,800	3	9	58
Northgate	24,600	$83,400	8	5	57
Sable Creek	18,900	$64,500	6	4	46
Dunmore	7,300	$58,900	2	11	41
Halverson	4,200	$61,700	1	12	37
Kettle Bend	3,050	$54,200	0	16	33

Weighting: households-per-practice 30%, median household income 30%, household count 20%, distance to the nearest discount clinic 10%, referral and employer infrastructure 10%. Figures here are illustrative for a fictional county; in your report the same weighting runs on Census QuickFacts, ACS household tables and a hand-built competitor census for your own trade area, each cited.

Kestrel Bay scores highest and you cannot act on it. No practices, the highest household income in the county — and no medical-office inventory delivering until 2028. Pre-lease now; serve those households from Northgate meanwhile.

Weatherford Mills scores second, which means your address is not the problem. The constraint is positioning, not geography. That is the good news in this report.

Worked example · fictional practice, fictional market · not a real reportPage 5

VistaScopeMARKET ANALYSIS · WORKED EXAMPLE

General dentistry · Weatherford Mills, Larkin County · single location · 15-mile trade area

First 30 days

Ordered by what pays back fastest. Every item has a number to call, an address to visit, or a page to file on.

1
Day 1
Merge the duplicate Google listing sitting on your old suite number. Free, and it is suppressing the live one.
2
Day 2
Call the employer's benefits office. Ask for the plan's UCR schedule and to be named in the next packet.
3
Day 4
Fix the 404 behind your Google listing's booking link, then add online booking.
4
Week 2
Reconcile your hours and phone number across Google, Yelp and your own site — all three disagree.
5
Week 3
Call the pediatric group 0.9 miles away and ask who they send parents to today.
6
Week 4
Price an in-house membership plan and publish it. Nobody in the county has.

What I could not confirm

Whether the new employer plan pays a non-contracted dentist directly or reimburses the member — the most important open question in this report, and one phone call. Household income figures are one ACS vintage behind the household counts. Commercial asking rents are pre-negotiation, and two listings do not state lease structure.

Worked example · fictional practice, fictional market · not a real reportPage 9

See all five →

The discovery

A market can look ordinary until you see the data underneath it.

A worked example — a fictional single-location dental practice, in a fictional county.

31
competing practices in one trade area
Named, located and typed — independent, DSO-owned, hospital-affiliated. Four had opened since the owner last counted, and two had quietly closed.
42%
of local households carry no dental benefit at all
Which makes them a cash market, not a lost one — and not one practice in the county publishes a membership price. The largest untapped line in the territory is the one nobody is quoting.
6.8 mi
to the clinic that is setting your price
A group practice opened in March advertising $59 new-patient exams. It sits inside the trade area, and it had never been measured, priced or planned against.
612
reviews at the practice 1.2 miles up the same street
This practice had 71. Nine times the social proof, four minutes away — and it held the map pack for both of the searches that actually convert.

Weatherford Mills is a fictional town in a fictional county, and every figure above is invented — a worked example, built to show the depth and the shape of the research rather than to describe anyone's actual market. Nothing here is a forecast or a promise of a result. Every figure in your report comes from your own territory and is cited so you can check it.

What VistaScope sees

Six kinds of intelligence, on one territory.

Researched by hand from public sources — plan documents, registries, census files, commercial listings — and cited, so you can verify any number in it yourself.

Every module below is output from the same worked example: a fictional dental practice in a fictional county. Yours is built from your market.

01Competitive intelligence

Every competitor, mapped and typed

Independent, group-owned, hospital-affiliated, franchise — including the ones that quietly closed and the ones that quietly opened.

Your practiceOpportunityCompetitor

Example territory. 31 competing practices were identified across the fictional county, of which the 12 inside the core trade area are plotted.

02Patient opportunity

Every town, scored

Ranked on what actually drives cash revenue for your specialty — with the weighting printed underneath so you can argue with it.

Kestrel Bay76
0 practices · $104,300No space until 2028
Weatherford Mills63
14 practices · $71,200Your market
Pinebrook Hills58
3 practices · $96,800
Northgate57
8 practices · $83,400Best satellite
Sable Creek46
6 practices · $64,500
Dunmore41
2 practices · $58,900

Example scores. The top-ranked town is flagged undeliverable on the same page it wins — scoring a market honestly is worth nothing if you can't lease in it.

03Payer intelligence

What a patient is actually worth

Per-patient economics by payment route, and the structural reasons the mix is moving — with the direction it's moving in.

Cash or in-house membership$1,900
your fee schedule, no write-off
New employer plan, 80% of UCR$1,520
patient owes ~$380, no network
Regional PPO, in network$1,140
40% write-off against your UCR
Managed care, capitated$610
plus a small per-member stipend
Discount-card schedule$520
fee set by the plan, not by you

Example economics, one crown-and-core case. Three of the five routes here are priced by somebody other than you.

04Referral intelligence

The doors, and who already walked through them

Senior communities, physician groups and adjacent practices near you — named, with unit counts and distances, and marked where a competitor is already inside.

Open doorA competitor is already in

Example network. Three of the five doors named no dental partner at all — and the fourth had been somebody else's for nine years.

05Digital visibility

Why people can’t find you

Rank, reviews, listings and booking against the competitors who outrank you. This is usually where the cheapest wins are.

dentist [your city]

1Group practice — corporate domain118 reviews
2“Best dentists in…” directory pageaggregator listing
3Independent competitor, 1.2 mi612 reviews
4Group practice — Northgate office340 reviews
—Your practice71 reviews

Not on page one for either search that matters.

No online booking — five competitors have it
New-patient page 404s from your own Google listing
Hours disagree across Google, Yelp and your site
No price published, in a market where 42% pay cash

Example audit. Every one of these is fixable in a fortnight, and three of the four cost nothing.

0630-day growth plan

A numbered first thirty days

Specific calls to make, with names and numbers where they're public, ordered by what pays back fastest.

1Day 1Merge the duplicate Google listing sitting on your old suite number. Free, and it is suppressing the live one.
2Day 2Call the employer's benefits office. Ask for the plan's UCR schedule and to be named in the next packet.
3Day 4Fix the 404 behind your Google listing's booking link, then add online booking.
4Week 2Reconcile your hours and phone number across Google, Yelp and your own site — all three disagree.
5Week 3Call the pediatric group 0.9 miles away and ask who they send parents to today.
6Week 4Price an in-house membership plan and publish it. Nobody in the county has.

Example plan. Yours is built from your market, and every item carries the phone number, address or URL to act on.

Pick your reason

Why are you running VistaScope?

The research is the same. What leads the report is not — you choose one when you order, and it decides which questions we go and answer first.

Every candidate town scored on what actually drives revenue — then checked against what you can physically lease this year.

Fictional example

Scored 76. Undeliverable.
The highest-scoring town in the county has no practices at all, the highest household income in the market, and no medical-office space delivering until 2028. It is ranked and disqualified on the same page, then turned into a pre-leasing call you can make this week.
24,600 vs 9,400
The affluent suburb everyone assumes is the play has 9,400 households. The town beside it has 24,600, two subdivisions in build-out, and suites at $21/SF against $34/SF.
$2,240 / month
Two specific suites, with square footage, lease structure and the listing broker's direct line — priced before you commit to a market, not after.

The gap

You already know everything inside your four walls.

Nothing in your practice management software describes the market around it. That is the entire gap VistaScope closes.

What you already know

Revenue
Patient count
Staff
Existing referral sources

All of it measured inside your own four walls. None of it tells you what is happening outside them.

What VistaScope uncovers

Competitive whitespaceevery competing location, typed and mapped
Underserved geographic areastowns scored, weighting disclosed
High-value patient pocketsincome by householder age, not median
Referral doorsnamed, with headcounts and distances
Payer opportunitiesplan documents read line by line
Digital visibility problemsrank, reviews, listings, booking
Community organizationswho already hosts a competitor
Specific people to contactwith the number to call
Where NOT to spend moneythe catch under every recommendation

The deliverable

This is what $65 buys.

Roughly ten pages, dense with named entities, distances, dollar figures and sources — plus an itemised list of what we could not confirm, which is often the most useful page in it. Select any page to enlarge it.

These five pages are a worked example. The practice, the county and every number in them are fictional; the structure is exactly what you receive.

VistaScopeMARKET ANALYSIS · WORKED EXAMPLE

General dentistry · Weatherford Mills, Larkin County · single location · 15-mile trade area

Why the new patients stopped calling

The finding that matters most

On January 1 the county's largest employer moved 4,200 people onto a plan with no in-network requirement — and you are eleven minutes from the campus.

The plan is nine weeks old. Nobody in this market has called HR.

Competing practices in the trade area

6.8 mi

To the clinic advertising $59 new-patient exams

42%

Of households in the county carry no dental benefit

71 / 612

Your reviews against the practice 1.2 miles away

Worked example · fictional practice, fictional market · not a real reportPage 1

Executive finding

Page 1 — the finding that matters most, with the money math and the clock on it.

VistaScopeMARKET ANALYSIS · WORKED EXAMPLE

General dentistry · Weatherford Mills, Larkin County · single location · 15-mile trade area

The trade area, plotted

Your practiceOpportunities & referral doorsCompeting practicesDiscount clinic / employer campus

Worked example · fictional practice, fictional market · not a real reportPage 4

Territory map

Page 4 — full-page trade-area map, legended, with the methodology printed on the artwork.

VistaScopeMARKET ANALYSIS · WORKED EXAMPLE

General dentistry · Weatherford Mills, Larkin County · single location · 15-mile trade area

Where the fee-for-service money actually is

Every town in the trade area, scored on what drives collections — not on population, which is the number that misleads people most.

Town	Households	Median HH	Practices	Mi to discounter	Score
Kestrel Bay	6,100	$104,300	0	14	76
Weatherford Mills (yours)	41,800	$71,200	14	6.8	63
Pinebrook Hills	9,400	$96,800	3	9	58
Northgate	24,600	$83,400	8	5	57
Sable Creek	18,900	$64,500	6	4	46
Dunmore	7,300	$58,900	2	11	41
Halverson	4,200	$61,700	1	12	37
Kettle Bend	3,050	$54,200	0	16	33

Weatherford Mills scores second, which means your address is not the problem. The constraint is positioning, not geography. That is the good news in this report.

Worked example · fictional practice, fictional market · not a real reportPage 5

Opportunity rankings

Page 5 — every candidate town scored, and the weighting that produced the score.

VistaScopeMARKET ANALYSIS · WORKED EXAMPLE

General dentistry · Weatherford Mills, Larkin County · single location · 15-mile trade area

Go get the doors nobody has knocked on

Across every large referral source verified in the county, visiting podiatry is near-universal and optometry is common. Only one names a dental partner — and it is not you.

Larkspur Pediatrics

0.9 miles · 7 providers

Sees roughly 4,000 children a year and names no dental partner on its referral sheet. The lowest-friction door in the county — parents are the adults you are trying to reach.

Halcyon Foods · benefits office

5.5 miles · 4,200 staff

The employer behind the plan change on page 1. Ask to be named in the next benefits packet and for the plan's UCR schedule. Costs nothing and it is your distribution channel.

Wren Hollow Senior Living

3.1 miles · 148 units

Hosts a visiting podiatrist and a visiting optometrist. No dental provider named. Private pay at the top of the county's range, so residents can fund treatment.

Northgate Family Medicine

4.2 miles · 9 providers

The largest primary-care group on the north side of the county, and the one closest to the two subdivisions still in build-out. Names no dental partner and takes referral cards at the front desk.

The catch — and it is a real one

Marrow Valley Oral Surgery, 2.4 miles away, already sends its restorative work to the practice up the street from you, and that relationship is nine years old. Before building a plan around any door on this page, call and ask who they refer to today. The evidence that the other three name no dental partner comes from published referral sheets and facility profiles, which reliably show who is named but are weaker proof of who isn't.

Worked example · fictional practice, fictional market · not a real reportPage 7

Referral targets

Page 7 — named doors, headcounts, distances, and the catch under each one.

VistaScopeMARKET ANALYSIS · WORKED EXAMPLE

General dentistry · Weatherford Mills, Larkin County · single location · 15-mile trade area

First 30 days

Ordered by what pays back fastest. Every item has a number to call, an address to visit, or a page to file on.

1
Day 1
Merge the duplicate Google listing sitting on your old suite number. Free, and it is suppressing the live one.
2
Day 2
Call the employer's benefits office. Ask for the plan's UCR schedule and to be named in the next packet.
3
Day 4
Fix the 404 behind your Google listing's booking link, then add online booking.
4
Week 2
Reconcile your hours and phone number across Google, Yelp and your own site — all three disagree.
5
Week 3
Call the pediatric group 0.9 miles away and ask who they send parents to today.
6
Week 4
Price an in-house membership plan and publish it. Nobody in the county has.

What I could not confirm

Worked example · fictional practice, fictional market · not a real reportPage 9

First 30 days

Page 9 — numbered actions, each with a phone number, address or URL.

How it works

Four steps, and only one of them is yours.

1
Tell us about your practice
Four details, then payment. Five short questions after.
2
We research your market
By hand, from public sources, every figure cited.
3
Receive your VistaScope
A PDF in your dashboard. Yours to keep and download.
4
Start executing the opportunities
A numbered first thirty days, ordered by payback.

VistaScope covers five specialties today

Each one needs its own competitor definition, its own paying-patient demographics and its own payer landscape — so we'd rather do five properly than fifteen badly.

Hearing careAudiology and hearing instrument practices
ENT / OtolaryngologyIncluding practices with in-house audiology
DentalGeneral and specialty practices
OptometryIndependent optometric practices
PsychiatryPsychiatry and behavioral health prescribing
Somewhere else?Tell us your specialty — we add them based on what people ask for.

You don't need another guess about your market.

For $65, know where the opportunity is before you spend thousands trying to find it.

Run My VistaScope — $65

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The honest fine print

How it works. Create your account, pay $65, then answer five short questions. Research starts from your practice details, so the clock begins at payment — not when you finish the questions. Your report arrives in your VistaOpps dashboard within 5 business days and stays there for you to download whenever you want.

What it isn't. Every figure comes from public data — census estimates, provider registries, published plan documents, commercial listings — and is cited so you can verify it. Demographic figures are survey estimates and carry sampling error. Asking rents are pre-negotiation. This is market research, and it is not real estate, legal, medical or financial advice. Decisions are yours.

About the example on this page. Every number, map and report page shown above belongs to a single worked example — a fictional practice in a fictional county, invented to demonstrate the format. No real client, market or business is described anywhere on this page, and nothing here is a forecast of your market or a promise of a result.

See the opportunity hiding around your practice.

A market can look ordinary until you see the data underneath it.

Six kinds of intelligence, on one territory.

Every competitor, mapped and typed

Every town, scored

What a patient is actually worth

The doors, and who already walked through them

Why people can’t find you

A numbered first thirty days

Why are you running VistaScope?

You already know everything inside your four walls.

What you already know

What VistaScope uncovers

This is what $65 buys.

Four steps, and only one of them is yours.

Tell us about your practice

We research your market

Receive your VistaScope

Start executing the opportunities

VistaScope covers five specialties today

You don't need another guess about your market.

The honest fine print